adidas and Patrick Mahomes today announced the signing of six student-athletes at Texas Tech University to NIL deals, making them the inaugural cohort of Team Mahomes, the 3x Super Bowl Champion’s NIL initiative with adidas. The deals come just weeks after adidas and Texas Tech announced a groundbreaking 10-year partnership that made adidas the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders.
Micah Hudson (Football), NiJaree Canady (Softball), Jasmine Shavers (Basketball), Matthew Comegys (Golf), Sam Courtwright (Soccer) and TJ Pompey (Baseball) were welcomed to Team Mahomes with a surprise visit by Mahomes to Texas Tech’s campus, and were gifted customized Mahomes gear. The student-athletes joining Team Mahomes will participate in brand marketing campaigns, including for Mahomes’ signature shoe and apparel line with adidas.
“The energy around this partnership has been incredible, and this announcement shows just how important this is to me, adidas and Texas Tech,” said Patrick Mahomes. “adidas has been a collaborative partner from the start, and we worked together to select athletes who are among the best and embody the drive and dedication we’re looking for in a Team Mahomes athlete. We’ve got a lot of great stuff coming up for the Red Raiders – stay tuned for more.”
In addition to Mahomes meeting with the newest NIL signings, the NFL superstar made a surprise visit to the Red Raiders football team, unveiling new uniforms that will be revealed and worn later this fall.
“Our partnership with Texas Tech – which we announced just a few weeks ago – continues to grow and evolve, and our goal is to make it one of the strongest and most visible in all of college sports,” said Chris McGuire, adidas Vice President of Sports Marketing. “Our belief is that long-term equity in sport starts with investment, which is why we’re proud to have worked with Patrick in welcoming such an incredible group of student-athletes to the three ᵴtriƥes family.”
Mahomes also announced a major donation to Texas Tech Athletics, helping to wrap up their largest facility investment in school history – the $240 million South End Zone and Dustin R. Womble Football Center project that opens this season.
“The creation of Team Mahomes further positions Texas Tech Athletics as a national leader in NIL. This wouldn’t be possible without a tremendous partner in adidas that believes strongly in investing in our student-athletes under the Patrick Mahomes brand,” said Kirby Hocutt, Director of Athletics at Texas Tech University. “In this era of sports, there aren’t many generational athletes like Patrick Mahomes who promote their alma mater so proudly and give back in such a meaningful manner.”
In addition to the six NIL deals announced today, all eligible student-athletes at Texas Tech can join the brand’s historic NIL Ambassador Network, which gives all student-athletes at adidas-partnered Division 1 schools the chance to benefit from their Name, Image and Likeness.
Since its inception, over 12,000 student-athletes nationwide across a variety of sports have participated in the network, earning a percentage of the sales they drive for key products and campaigns.
Fans can shop their favorite Texas Tech gear at adidas.com/us/texas_tech, with more drops to come this fall.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
