Being in the spotlight has its ups and downs, as Blake Lively knows all too well. Usually known for her playful social media banter with husband Ryan Reynolds and fun times with bestie Taylor Swift, the Gossip Girl star is now dealing with some major PR pitfalls while promoting her film It Ends With Us. 

This movie, which tackles the sensitive topic of domestic violence, was supposed to be a big career moment for her. Instead, it’s turned into a bit of a mess.

Adding fuel to the fire, revelations emerged that Reynolds reportedly rewrote a crucial scene in It Ends With Us. This unexpected twist came to light during a red carpet interview, to the surprise of the screenwriter and other members of the film’s crew. Reynolds’ involvement, initially intended as a supportive gesture for Lively, inadvertently intensified the scrutiny surrounding her. The move also has people wondering if his rewrite, which happened during the writer’s strike, makes Reynolds a scab.

Still, among this PR storm, Reynolds is reportedly stepping up to help his wife navigate these choppy waters. Known for his successful business ventures and branding savvy — like reviving the Welsh football club Wrexham AFC, holding a significant stake in Mint Mobile, and starring in the summer blockbuster “Deadpool versus Wolverine” — Reynolds has a knack for turning challenges into opportunities. “Ryan is deeply invested in helping Blake navigate this situation,” a source close to the couple told Life & Style.