Kim Kardashian is bringing the heat on this cold December day with her latest social media post.
Just yesterday, the mother-of-four gave her Instagram followers a peek of her campaign with her shapewear and clothing brand SKIMS in a series of spicy photos.
And of course, with the internet being the internet, fans weren’t shy to voice how they felt about her designs.
In addition to the social media star’s personal Instagram, the official SKIMS account posted the 44-year-old in various outfits, including a tiny faux fur triangle bra and thong set.
“WINTER HEAT drops Wednesday, December 18 at 9AM PT /12PM ET. Get the SKIMS app for early access,” Kim wrote.
Users flocked to her comments section, including her younger sister Khloé Kardashian.
“Oh my wow,” she penned while another echoed a similar sentiment, saying, “Kim honey, give me a second to breath[e] 🥵”
“It’s a lil cool outside for this but I’ll take it!” a user gushed.
Stylist Mimi Cuttrell additionally said, “FAUX FUR IS HOT.”
“Kim where the h–ll we wearing this to?” one user asked.
“Does this mean we can stop shaving?” another jokingly quipped.
The roasts didn’t stop on the reality star’s personal account.
“Why are you dressed up like Beyoncé lol,” was the top comment, with over 6,000 likes.
Someone else wrote, “The wig is atrocious 😢”
“That is not your damn skin tone girl 🙄” scolded a third.
“Now Kimberly knowles this looks ridiculous 😂😂” a user laughed.
Earlier in December, SKIMS had partnered with North Face to deliver a limited edition collection of jackets, ski suits, and base layers that launched on December 10.
But what caused backlash was the design of the clothing, as the nude colors were impractical in case of an emergency.
“If you actually go on a mountain, everyone knows you’re supposed to wear colors — where if you fall in the snow, if there’s an avalanche, people will find you,” said a content creator.
To many consumers, it was seen as “dangerous” and unnecessary as skiers may see the shades as similar to bark, rocks, dirt, or sticks.
