Kim Kardashian has announced the launch of her shapewear brand, Kimono, after a decade of development. A brainstorming meeting is set to plan the marketing and promotional strategies for the brand’s upcoming launch.
Kris Jenner suggests a humorous, infomercial-style campaign to promote the brand, drawing inspiration from nostalgic themes.
Khloé Kardashian shares her anxiety about meeting sales targets for her Good American line, expressing concerns that she might not meet investor expectations.
Kylie Jenner reflects on her rapid success in the cosmetics industry, emphasizing the key role that social media plays in driving marketing and sales.
The team gathers around to discuss ideas for the upcoming launch of Kimono. Kim Kardashian is excited but also feeling the pressure of the long journey leading up to this moment. She’s passionate about the brand and its mission to create inclusive, comfortable shapewear for women of all shapes and sizes.
Kris Jenner, always the mastermind behind marketing strategies, pitches her idea for a quirky, infomercial-style ad campaign that she believes will grab attention and resonate with audiences. She suggests incorporating humor and retro vibes to appeal to both younger and older demographics, blending nostalgia with modern-day flair.
Khloé, still grappling with her concerns over Good American’s sales targets, asks the group for advice and support, particularly around how to boost sales and reach new customers. She worries about living up to the high expectations set by investors, but also wants to stay true to the values of her brand.
Meanwhile, Kylie Jenner reflects on her incredible success with Kylie Cosmetics and offers some valuable insights. She emphasizes the power of social media as a tool for marketing, stressing how crucial it is to engage with fans directly and build a strong, authentic online presence. Kylie also notes how much her business thrived thanks to the viral nature of social platforms like Instagram and TikTok, and suggests that Kim could leverage similar strategies for Kimono.
As the brainstorming continues, the sisters share ideas, advice, and support for each other’s businesses, all while plotting the next big moves for their respective brands.
