Actress Jamie Lee Curtis, The Guardian newspaper, and even the Clifton Suspension Bridge have joined swathes of people deserting Elon Musk’s social media site X.
Millions have instead joined Bluesky, a site run by former Twitter founder Jack Dorsey that has a stronger focus on moderation.
According to the official Bluesky account, a million people joined the platform in just one day this week, after Musk was given a position in Donald Trump’s government.