Shohei Ohtani sparks US$4.3m in media value in a single day. Major League Baseball (MLB) delivered US$5.5 billion in total sponsor media value during the 2024 regular season, according to a new report from sponsorship measurement and data platform Relo Metrics.
Confirmed:
- Total sponsor media value driven by 216 billion social impressions and 133 million total seconds of brand exposure
- Shohei Ohtani delivers US$4.3 million in media value in a single day
- Engelbert Strauss’ new helmet deal saw 30x growth in search interest during the playoffs
- Nike earns highest sponsor media value from 2024 regular season at US$1.1 billion, followed by State Farm (US$117.7 million), Progressive (US$86 million), Toyota (US$78.3 million) and Bank of America (US$73.8 million)
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