When Mark Zuckerberg testified in front of US congress back in 2018, he looked every inch the technology tycoon, with his hair close-cropped and sporting a sober navy suit.
Fast forward to 2024, and it seems a Meta makeover is in full swing, with Zuckerberg and his wife Priscilla Chan, who is usually as conservative a dresser as her husband of 12 years, looking, well, a little bit billionaire bougie.
Earlier this month, the couple, reputed to be worth an extraordinary £138 billion, attended the Ultimate Fighting Championship 300 event in Las Vegas, perhaps not the most obvious date night for a couple whose fortune was built on code.
But Zuckerberg has, it seems, taken a leaf out of the style book of fellow mogul Jeff Bezos and his glamorous squeeze Lauren Sanchez – looking more ‘mob chic’ than ‘geek chic’.
Meanwhile the tech entrepreneur, 39, donned a white tee, gold chain and baggy black pants to watch the fights, and later pose in photos with UFC champions.