Over the past two years, Swift gave out $197 million in bonuses to everyone working on her Eras Tour, including truck drivers, caterers, dancers and musicians. Taylor Swift’s Eras Tour team put in the work — and she rewarded them generously.
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During her opening Lover set, Swift shared her appreciation for fans and concertgoers.
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After her 149th and final show, Swift’s production company, Taylor Swift Touring, confirmed to the New York Times that 10,168,008 people attended the Eras Tour — and that it sold $2,077,618,725 in total tickets, making it the bestselling tour of all time and “double the gross ticket sales of any other concert tour in history.”
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Swift is ending 2024 on an unprecedented high note. In addition to her record-shattering tour, she scored big with its accompanying Taylor Swift | The Eras Tour Book, which sold a reported 814,000 copies in its first two days, making it the most successful publishing launch of the year. Additionally, Spotify, Apple Music and Amazon Music each announced that Swift was the top-streamed artist of 2024, and her 11th album, The Tortured Poets Department, was the top-streamed album of the year.
While she’s reached the end of her Eras Tour era, Swift has plenty to look forward to in 2025. The 14-time Grammy winner is up for six more golden gramophones at the award show, including album of the year for TTPD.
