Taylor Swift reportedly has brought nearly $1 billion of publicity to the NFL since she started dating Travis Kelce in 2023.AP
The football league enjoyed a “Taylor Swift effect” of spikes in ticket sales and merchandise, especially among female fans, according to new data.Getty Images
In total, the pop star has helped generate $992,361,912 for the NFL since September 2023.Getty Images
Apex Marketing president Eric Smallwood said social media and digital news have been big factors in Swift’s momentum for the league.Getty Images
“Taylor was visible at games, and those appearances garnered media attention from sports-media outlets and those entertainment media outlets not normally covering the NFL,” Smallwood said.Getty Images
An NFL exec said the league’s social media consumption has seen an uptick among women from 13 to 24 years old.Getty Images
Most recently, the “Cruel Summer” songstress sat in a VIP suite with friends at Caesars Superdome in New Orleans for the 2025 Super Bowl on Feb. 9.Getty Images
It is unclear whether the billionaire musician will be back at Arrowhead Stadium in Kansas City, Mo., to support the Kansas City Chiefs tight end, who is the subject of retirement rumors.Getty Images
